As part of its digital transformation journey, Zidi Sacco—a financial cooperative focused on African diaspora members—engaged Moving Minds Europe to lead its brand and web overhaul. Our deliverables: Full brand audit and rebranding strategy Communication plan for member re-engagement Design and development of a responsive, user-friendly website Messaging tailored to diaspora communities in Europe and North America Zidi connects more effectively with its global members through a renewed visual identity and digital infrastructure that builds trust and promotes transparency.
We worked with the Global Foundation for Climate Change Africa (GFCCA) to design a complete communication strategy and develop their digital platform in Kenya. Our work included: Stakeholder-focused messaging for climate policy and community action Strategic positioning for donor and public engagement Complete website design with interactive sections Visual identity and multimedia storytelling tools SEO and digital accessibility integration This partnership helped GFCCA build a cohesive and credible voice, both online and offline, to influence climate discourse and inspire grassroots change.
The Swift Program, developed by the Kenya Climate Innovation Centre (KCIC) and funded by the IKEA Foundation, empowers waste management entrepreneurs leading climate-smart businesses in Kenya. Moving Minds Africa was the launch lead communication partner, developing a strategic communication framework that ensured widespread visibility and impact. Key Deliverables: Communication strategy and positioning plan Launch event branding and media toolkits Social media activation plan and content rollout Partner engagement materials and press releases Video highlights and photo documentation The campaign successfully amplified the voices of Kenyan waste management entrepreneurs while strengthening KCIC’s brand as a catalytic force for green growth.